We’ve all seen the stats – we are absolutely inundated by messages in our daily lives. So much so, in fact, that a whole slew of buzzwords have been invented to help describe the feeling – overstimulation, over sharing, and overexposed just to name a few. Bottom line – we’re overwhelmed.
So how do we cut through the clutter when we have something to share and we want to be taken seriously? Some say it’s important to have a unique style or brand that stands out. For example, when you’re browsing through a magazine, the ads with great graphic design grab your attention. Others say content is king, such as a news article with thought-provoking ideas that challenge our assumptions or offer new solutions.
I say blend the two and you’ll be off to a great start. After all, don’t we want to eat a steak that actually sizzles? The one-two combo punch works. Plain and simple. Get people’s attention with style and then convince them with great content. And to do this, you need a solid plan.
I was reminded of this when I watched a video on TED recently. If you haven’t discovered TED, you should. It’s an organization providing volumes of live presentations by passionate people who generally have unique ideas. And get this, they’re all great presenters. This video by techo illusionist Marco Tempest is the perfect example. Watch and see what I mean. This guy had to put a great plan together that required a solid message, a well-rehearsed delivery and a dash of style to keep people engaged. In business, our marketing and public relations should have the same balance of substance AND style.
Here’s the video. Marco Tempest: A cyber-magic card trick like no other